Private
Private
A whole Cup for your fund, firm or brand. Your people in a fleet of 4x4s, a list of wild challenges worth points, a scoreboard and a finish line. From the Icelandic highlands to the deserts of Oman, on your dates.
Every team gets a 4x4 with a rooftop tent, a road book and a full tank. Where they go, and how much adventure they find on the way, is entirely up to them.
Reach the highest dune. Get invited to dinner by locals. Cross a river nobody else dares to. Every challenge is worth points, and the list is only revealed at the launch briefing.
Tactical checkpoints regroup every team in places we choose: a bonfire in the desert, a yurt camp, a beach at the end of the world. Most points at the finish line takes the Cup.
Somewhere in Namibia a CFO is digging a Toyota out of a sand dune while the CEO argues with a paper map and the CMO films the whole thing. A few days on the road do what months of video calls can't.
Put your founders in cars together. Bring your LPs. By day three they are swapping fuel cans, not business cards.
No slides, no agenda, no assistant. It's only when the map runs out that you see who really leads.
Your name on the Cup, your badge on the cars, your guests at the finish line. The invitation of the year.
Fully private. No outside participants, no public dates, nothing on our channels unless you want it there.
How many people, roughly when, how many days, and the budget you have in mind. A country if you have one, or leave it to us.
Destination, route, challenges, camps and events in one document, with one all-in price. No surprises on the road.
We handle fleet, logistics, crew and the scoreboard. You turn up, pick a team name and get gloriously lost.