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4x4 Challenge-Based Adventure Rallies

ARCHITECTS
OF WILD
ADVENTURES

and epic journeys.

Challenge-based 4x4 rallies across the world's wildest landscapes, where strategy, creativity, and a touch of madness decide who takes home the glory.

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Our next adventures

Pick your battlefield.

Four active cups. One format. Infinite glory. Each destination has its own challenges, and its own unique way of pushing you to your limits.

Khinkali Cup
KHINKALI CUP
Georgia
8 days · Toyota 4Runner
from €3,450 / team
 Yak Cup
YAK CUP
Kyrgyzstan
8 days · Toyota Sequoia
from €4,030 / team
 Dune Cup
DUNE CUP
Oman
8 days · Toyota LandCruiser Prado
from €3,720 / team
 Rhino Cup
RHINO CUP
Namibia
9 days · Toyota Hilux
from €4,090 / team
The ChiefCups format

Not a race.
An adventure-driven, challenge-based competition.

Teams roam completely free. Highly curated challenges and tactical checkpoints set the pace for collecting points along the road. From the first team to snap a selfie with a yak, to every hitch-hiker picked up, to crossing high-altitude passes — each challenge earns points. Some are easy, some are brutal, but all are legendary.

The team with the most points at the finish line takes the Cup.

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Tales from the road

The participants do our marketing.

"The Yak Cup is the wildest thing I've ever done. We got lost, we fished, we galloped on wild horses, we got stuck, our car broke down, and we got rescued by a yak herder. 10/10 would do it again."
Pietro
Italy
Yak Cup
"We came to win and we brought it home. The Dune Cup made us feel more alive than ever. Off-road madness, digging out our car at 2am, Bedouin campfires — worth every second."
Guala
UK
Dune Cup
"Sunsets in the dunes, cooking tuna under the stars, camping next to giant turtles, getting stuck at least once a day. Oman is pure magic and the Dune Cup was the best way to experience it."
Matthew
Germany
Dune Cup
"We didn't know what we signed up for. What we got was dirt, chaos, and one of the most beautiful countries I've ever seen. The challenges were hilarious, the scenery unreal, the people amazing."
Sole
Italy
Yak Cup
"My team and I bought a goat at a souk and cooked it with Bedouins under the stars in the desert. This story still doesn't make sense to me. I'm definitely joining the next cup in Kyrgyzstan."
Tom
UK
Dune Cup
Questions & answers

Everything you've been
afraid to ask.

ChiefCups is a challenge-based 4x4 adventure rally company. We design and run multi-day overland events in some of the wildest corners of the world. Teams drive our vehicles, collect points through curated challenges, and compete for the Cup.
People aged 23–40 who are done with organised tours and overpriced "adventure" packages. You need a valid driving licence, some confidence behind the wheel on rough terrain, and a high tolerance for uncertainty, discomfort, and extreme peaks of joy.
No — but you need to be a confident driver. If you've never driven on gravel, sand, or a track that clearly hasn't been used since your grandparents' golden ages, you'll learn fast. Our support crew and road books are there to help. What you don't need: prior rally experience, a 4x4 licence, or any idea what you're doing at the start.
No. The vehicle is included in your entry fee. We sort the car, the insurance, the paperwork, and camping gear. You just show up and drive it into the unknown.
Honestly? This is a genuinely risky adventure. You're driving in remote areas with limited cell service and variable road conditions. We have support vehicles, satellite phones (on some events), checkpoint camps, and local guides — but this isn't a controlled environment. That's the point. Travel insurance is mandatory. We take safety seriously; we just don't pretend the adventure comes without risk, and extreme peaks of joy.
Each event has a unique set of challenges tailored to its destination. Teams collect points by completing them — some are physical, some are creative, some are just brilliantly stupid. The full challenge list is only revealed at the launch event. The team with the most points at the finish line takes the Cup.
The entry fee covers a team of 2–4. If you're flying solo, get in touch — we occasionally help connect solo travellers with teams that have space. Drop us a message on the contact page.
ChiefCups

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