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4x4 Challenge-Based Adventure Rallies

ARCHITECTS
OF WILD
ADVENTURES

and epic journeys.

Challenge-based 4x4 rallies across the world's wildest landscapes, where strategy, creativity, and a touch of madness decide who takes home the glory. Basically, the wildest treasure hunts on earth.

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Our next adventures

Pick your battlefield.

Five active cups. One format. Infinite glory. Each destination has its own challenges, and its own unique way of pushing you to your limits.

Khinkali Cup
KHINKALI CUP
Georgia
8 days · Toyota 4Runner
€3,490 / team
 Dune Cup
DUNE CUP
Oman
8 days · Toyota LandCruiser
€4,090 / team
 Yak Cup
YAK CUP
Kyrgyzstan
8 days · Toyota Sequoia
€4,190 / team
 Rhino Cup
RHINO CUP
Namibia
8 days · Toyota Hilux
€4,190 / team
 Odin's Cup
ODIN'S CUP
Iceland
8 days · Toyota LandCruiser
€4,190 / team
The ChiefCups format

Not a race.
An adventure-driven, challenge-based competition.

Think treasure hunt, not race. Teams roam completely free. Highly curated challenges and tactical checkpoints set the pace for collecting points along the road. No fixed route. No convoy. Nobody in the front seat telling you what to do or what you are looking at.

From the first team to snap a selfie with a Rhino, to every hitch-hiker picked up, to crossing high-altitude passes, each challenge earns points. Some are easy, some are brutal, but all are legendary.

The team with the most points at the finish line takes the Cup.

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Rally aerial Desert rally Rally team Rally landscape
Watch the film

See it for yourself.

A taste of how we play. The format, in motion.

Questions & answers

Everything you've been
afraid to ask.

A challenge-based 4x4 adventure rally company. We run multi-day overland events in some of the wildest corners of the planet. You get the vehicle, the road book and the challenges. Where you go, and how much trouble you find on the way, is entirely yours.
No, and yes. Nobody wins by driving fast, and there is no chequered flag at the end of a straight line. What there is: a scoreboard. Every challenge you complete is worth points, and the team with the most points at the finish line takes the Cup. So take the long way. Get lost on purpose. The team that detours three hundred kilometres for one absurd challenge usually beats the team that drove sensibly, and always tells the better story.
Every Cup has its own set of challenges, built for its destination. Some are physical, some are creative, some exist purely to see whether you will actually do it. Each one is worth points. The full list is only revealed at the launch briefing the night before you drive out, so nobody plans their way to the Cup from a hotel room. Most points at the finish line wins.
Your flights, fuel, the hotel nights for the launch and finish parties, food outside the official events and checkpoints, and your own travel and health insurance. For some Cups there are small per person extras such as an International Driving Permit or entry tickets to specific sites and national parks. Flights aside, across all our events these land somewhere between 30 and 40 euros per person per day. Math made easy.
People who are done with organised tours and packages with the word "adventure" in the brochure. Most participants are 24 to 35 years old. You need a valid driving licence, some confidence on rough ground, and a high tolerance for uncertainty, discomfort, and joy arriving in unreasonable quantities.
No. You need to be a confident driver. If you have never driven on gravel, sand, or a track that has not been used since your grandparents were young, you will learn in the first afternoon. The road book and the support crew are there for the rest. What you do not need: rally experience, a 4x4 licence, or the faintest idea what you are doing on day one.
No. The vehicle is in your entry fee, along with the insurance, the paperwork and the camping gear. You show up and drive it into the unknown.

READY TO GET
GLORIOUSLY LOST?

Join 2,000+ adventurers on the mailing list. Spots open there first, and the Cups that fill up, fill up from it.

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